Strategizing A Game Plan For The Sports Industry in 2021: Part 2

More Empty Stadium Seats To Be Expected

A growing number of NFL and college football teams are hosting fans at their outdoor stadiums, most of which are capping attendance at less than 25 percent of total capacity. The MLB sold 11,500 seats per game for the World Series, which represents nearly 30 percent capacity at Globe Life Field in Arlington, Texas. Fans are generally allowed to to sit in small groups called “pods,” which are spread out across the full seating area.

Expanding Sport Franchise Revenue Streams

Off-season Reimagined

Source: Deloitte

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