Strategizing A Game Plan For The Sports Industry in 2021: Part 3

Leagues Are Scrambling

The COVID-19 pandemic has upended all areas of life — and sports is no exception. The global value of the sports industry was estimated to be $388 billion in 2020 — a loss of 15% or approximately $70 billion since 2019. Every part of the sporting value chain has been affected, from athletes, teams and leagues, to the media that broadcast and cover games.

New and Fresh Sponsorship Ideas

Second-Screen Monetization

Our hyper-personalized tools leverage innovative technologies to craft mesmerizing brand experiences.